InishTech, one of the leading providers of licensing and protection technology to the global software industry, today announced the re-launch of their flagship cloud licensing service under the new Software Potential brand.
Previously known as SLPS, the cloud-based licensing platform has evolved significantly since InishTech spun the business out of Microsoft in 2009. “The rebrand to Software Potential is, for InishTech, indicative of how far we have come in the past few years” says Andrew O’Connor, Head of Sales & Marketing at InishTech. “While the old name had a lot of currency in the marketplace, we also had to recognize the fact that we are living in a new age, where technology is being driven by forces like social, mobile and cloud. Software is bleeding into every aspect of our lives. At InishTech, we help software companies to commercialize their creations. We help them to unlock their software’s potential. The Software Potential brand enables us to truly scale our business in this new world”.
According to InishTech CEO Aidan Gallagher, licensing has moved from being an engineering challenge to representing an opportunity for the business. “Our customers see licensing as a key commercial enabler” says Gallagher. “It makes their products more agile, more customer-focused, more sales ready. That’s what the Software Potential brand is about – getting the commercial side of the house involved.
The new Software Potential brand is accompanied by the tagline Unlock the Potential in your Software. “Too often, software developers focus on the product they are building and don’t pay enough attention to the business of software” continues O’Connor. “With the explosion of mobile, social and gaming apps it’s becoming a major issue. We think a significant proportion of the software development community is out there writing code with no clear vision of how they are going to make a business from it. What we do is help them unlock the commercial potential in their software by giving them the ability to manage all their licensing, packaging and protection. If they invest time, money, sweat and tears into creating something great, they now have a choice. They can build a business, or throw it all away and start again”.
About InishTech:
Software Potential from InishTech (www.inishtech.com) is an innovative cloud-based service that enables you to unlock the commercial potential in your software. With licensing, packaging, code protection and usage analytics all combined into an easy-to-use SaaS service, you can manage and control your software in the marketplace like never before.
Founded in 2009 and based in Dublin Ireland, InishTech’s vision is to help software developers unlock the commercial potential in their software. The company is privately held, with the major shareholders being the founders, private investors, Enterprise Ireland and Microsoft Corp.
